Hyderabad · Designing since 2010
Open to select work
Apps, websites, graphics, print, identity. One continuous thread — pulled from a dare in 9th grade to a founding design role in healthcare.
How this happened
I was editing my own Facebook photos in Picasa and sketching in the margins of notebooks. A kid at school told me there was no way I could use Photoshop. I opened it that night to prove him wrong. Fifteen years later I still haven't closed it.
My first paid work: before-and-after edits for a car detailing company. Ten rupees per photo, a hundred per video. I learned early that design gets paid when it changes what someone sees.
Linkin Park posters, made for an audience of exactly one. Then friends started asking me to edit their photos. Then people I'd never met.
Posters, menus, event collateral, 2D sprites and game assets. Whatever needed making, I made — and somewhere in there it stopped being a favour and became the thing I was known for.
The merchandise company I started for student groups outgrew its suppliers, so I opened my own printing unit. T-shirts, mugs, caps, bottles — supplying Airtel, HackerEarth and Haanum. Design and marketing stopped being separate things.
Joined as a graphic designer. Left having built over a hundred campaigns, microsites and event experiences — plus the stages, flexes and banners they happened in front of.
I sat down and googled every kind of designer that exists — illustrator, game, service, motion, web, graphic, UX. I wrote my skills in one column and their requirements in the other, and drew lines between them. UX won by a distance. So that's what I became.
Founding designer. A prescription pad, complex medical reports, the in-clinic web app, the consumer app, the brand, the website — and a small team to look after while it all ships.
It was most of them. Here's what that actually makes me today.
What I make
Clinical platforms, consumer health, AI products. Concept to App Store.
02Product sites, marketing sites, 100+ campaign microsites.
03Social, campaign and editorial work that has to earn a scroll-stop.
04Merchandise, large format, event builds. I've run the press myself.
05Marks, wordmarks and the systems that keep them honest.
Selected
Writing
The thinking, the wrong turns, and the thing that finally worked.
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