The catalogue
Work
Twelve years, sorted by craft rather than by employer — because the job titles changed more often than the work did. Each piece ends with the full story on Medium.
Apps
Clinical platforms, consumer health and AI products — from first sketch through App Store review to the analytics afterwards.
Superclinic
The in-centre web app for doctors and clinical staff. Thousands of biomarkers per test made readable, so protocols can be built for people with multiple conditions. Operations, inventory and an assistant layer sit underneath.
PMX Health App
The consumer side of the longevity platform — the experience clients live with across years of their own health data.
Clara
An AI symptom-diagnosis app. Challenge framing, competitor analysis, concepts, UI and a working prototype — tested and refined through peer review.
Offsphere
A social app for meeting strangers at events. The complete MVP — research, wireframes, high-fidelity UI and a tested prototype. The design helped close the first round.
Insurance
Onboarding
A full onboarding journey built to cut drop-offs — problem framing to functional prototype in under twenty-four hours.
Household App
A personal project for my wife and me — expenses, groceries, shared tasks and the small logistics of running a home.
Websites
Marketing sites, product sites and campaign microsites — built to be read fast and remembered longer.
PMX Health
The public face of the platform — explaining preventive healthcare to people deciding whether to trust it with their biology.
Follow Up Media
Website design and build for the media studio.
YourStory
Microsites
Over a hundred campaign microsites and event experiences across four years — brand partnerships, summits and editorial series, each with its own deadline and its own personality.
Digital
Graphics
Social, campaign and editorial work — the pieces that have to earn a scroll-stop before they earn anything else.
PMX Health
Social
The ongoing social system — templates, campaign art and health communication that stays legible at thumbnail size.
More
Campaigns
Editorial and campaign graphics from YourStory and earlier client work — being pulled out of the archive.
Work with ink, stock and tolerances. I ran a printing unit, so I know what survives contact with a press — and what doesn't.
Merchandise
T-shirts, bottles, mugs and caps — designed and produced through my own printing unit, with corporate partners including Amazon and Airtel.
Event
Graphics
Stage design, flexes and banners for YourStory events — large-format work where a bad kerning decision is two metres tall.
Identity
Marks, wordmarks and the systems that keep them consistent once other people start using them.
Design with Yash
My own mark — Latin and Devanagari set together, because both are how I think. The शिरोरेखा doubles as the baseline that holds the whole thing up.
Peer review
In their words.
Eye on the goal
“When his group members lost track of time in research or debates, Yash always stepped up to deliver the planned work on time — good at presenting and explaining the rationale, with real clarity of thought and ownership.”
Form meets function
“A remarkable ability to translate complex concepts into visually compelling, user-centric designs. He approaches every project with a thoughtful, calm and creative mindset.”
Professionalism, unmatched
“From consultation to final deliverables, Yash excels at translating briefs into impactful visuals. I highly recommend him for his problem-solving and creative impact.”
Top-notch, every time
“A quick learner, always eager to grow, and he brings a lot of value to the team. His designs are creative, user-friendly and top-notch.”
Ideas, brought to life
“He was the first to hear the idea and brought it to life on paper. His initial design laid the foundation for where we are today — remarkable attention to detail, and highly analytical.”
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