About
I started designing Linkin Park posters for myself and before-and-after car creatives for ten rupees each. Now I'm the founding designer at PMX Health, where everything from a prescription pad to a clinical web app has come off my desk. The habit in between hasn't changed: make the thing, watch someone use it, make it better.
2013 — present
Dec 2024 — Present
PMX Health
I'm the founding designer here — everything from scratch: a prescription pad, complex medical reports, websites, the in-clinic web app, the consumer app. All while leading design and mentoring the team. Every day is still a lesson in how the product could be better.
Feb 2021 — Aug 2024
YourStory Media
I joined as a visual designer and soon realised product was my thing. A few courses later — thanks to the Head of Design, who helped me find my path — I moved to the product team: 100+ microsites, the in-house app, and more campaign experiences than I can count.
Feb 2017 — May 2021
Neuron, formerly Caffeine Kicks
From third-party vendor for college groups to running a printing unit in Delhi with corporate partners like Amazon and Airtel. I loved every part of it — product design, marketing, sales, operations, manufacturing, distribution. The whole package.
Jun 2015 — Aug 2017
ONN Bikes
A first real taste of brand and communication work in a fast-moving startup. I ran affiliate marketing for user acquisition — skipping the jargon, I got people to download the app and sign up.
May 2013 — Feb 2016
Ultimate Detailerz
This is when I started using the Adobe suite for work and not just for designing Linkin Park posters. I made creatives and before-and-after videos of dirty cars — ten rupees a creative.
Notes to self
Not projects — the actual work underneath them.
Relearning how products get built, and finding a new way of working without losing the craft.
Learning to delegate well, and looking after the product as a whole, not just my own screens.
Balancing their perspectives while protecting the fundamentals of the brand and the product.
From a rough idea to prototype, through App Store review to launch, then digging into analytics to make it measurably better.
Off the clock
Weekends go to the golden retriever, the basketball court, the gym, and a film I've probably already seen. Most of what I know about pacing and payoff I learned from movies, not design books.